6. Use word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

8. Use word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read whole ad.

9. Use word "important" in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.

10. Use word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about people. They may just buy your product to donate to charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy greater chance of them purchasing.